Fashion magazine Vivi t-shirt tie-up with Liberal Democratic Party attracts criticism

Source: Trends in Japan

Many Japanese fashion magazines are suffering from declining sales. To boost their economic prospects and keep creditors at bay, publishers may attempt new directions and types of content, or approach different kinds of advertisers. The fashion magazine Vivi tried both by launching a recent online tie-up with the Liberal Democratic Party, the biggest political party in Japan and which has been in power with only a couple of relatively short intervals since the 1950s.

The “New Generation” tie-up features a series of young female models — the magazine’

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