Minamisatsuma City, the birthplace of Japan's two greatest shochu brewers, will hold a project to preserve the city's world-famous shochu culture on April 1st.

Minamisatsuma City, the birthplace of Japan's two major brewers, hopes to promote the world-renowned shochu culture, attracting visitors to the region and increasing shochu consumption. Starting April 1, 2025, Minamisatsuma City Tourism Association (Minamisatsuma City, Kagoshima Prefecture) will collaborate with accommodation businesses in the city and the Minamisatsuma Local Shochu Promotion Council (commonly known as Minamisatsuma Shichizo) to implement the "Shochu Culture Preservation Project," which will involve product development such as shochu-re

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