Happy Uniquely Japanese Valentine’s Day! What we talk about when we talk about love & sex in Japan

It’s Valentine’s Day again in Japan or it will be soon….And while Valentine’s Day is a mutual exchange of gifts and professions of love in the West, in Japan it’s a holiday where women give expensive fine chocolate to the men they love and crappy obligatory chocolate to the men they work with or work for, known as 義理チョコ (giri-choko) or “obligation chocolates.”

According to Encyclopedia Aramata, Valentine’s Day was first introduced into Japan in February of 1958 by an employee of Mary Chocolate Co. Ltd, who had heard about the Europ

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