Overconsumption Leads to Unprecedented Matcha Shortage in Japan

With its recent surge in global popularity, matcha powder is at the top of everyone’s shopping lists. For months, “Japan Haul” videos have been featuring dozens of matcha cans that tourists scored in Kyoto and Tokyo. Self-proclaimed “matcha creators” go as far as to load giant suitcases with every flavor from each famous brand to […]

The post Overconsumption Leads to Unprecedented Matcha Shortage in Japan appeared first on Tokyo Weekender.

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